When Organic SEO Is Not Really Organic






Normally, Organic SEO refers to search engine optimization efforts that result in traffic from search engine results i.e. non-sponsored results. But there are some finer distinctions to be made when the methodologies to achieve these results are taken in to account. Many SEO companies take help of black hat techniques to achieve higher search engine rankings. Black hat are those techniques which are aimed at exploiting loopholes in search engine algorithms and trying to game them. These techniques almost always violate guidelines given by search engines. Results achieved by black hat SEO techniques do not last long as search engines wise up to the fact that some SEO consultants are trying to game the search algorithms. Many times, sites indulging in black hat SEO are penalized and are banned from search results altogether. This can be a serious blow to a website. Today we will discuss what separates “Real Organic SEO” from “Fake Organic SEO”

A SEO company which believes in real organic SEO will place very high premium on creating a site that is useful for users and visitors. Such sites without exception are placed at the top of search results. Whereas, sites which have been propped up by SEO techniques aimed at gaming an algorithm though successful in shorter run, find them in internet black hole whenever search engines update their algorithms. Search engines frequently update their algorithms so that their search results are genuine and helpful to searchers. The search results should be most relevant and authentic. Black hat SEO practitioner spam search results for the benefit of their websites, however, during these updates such sites are weeded out.

Real organic SEO consultants know that for a website to be truly popular, it needs to be informative and be a valuable resource for its user. Wikipedia, Facebook and twitter are testimony to this fact. These sites serve very valuable function and hence are extremely popular without need of any SEO. Now, you will ask how this can be relevant to small websites such as a site for plumbing company. A website for a plumbing company can have informative articles about Do it yourself, common symptoms, tips and maintenance advices etc. Visitors as well as search engines will see this website as a resource and hence its chances of good search results is much high. Not only this several blogs and website will link to this website as this is a website with valuable information. This will mean free highly relevant inbound links which are so crucial for higher rankings. Such sites will always be on top regardless of algorithm updates.

On the opposite spectrum a SEO company may plan campaign which only involves getting reciprocal links through links exchange, one way links through paid links, keyword stuffing. There is no arguing the fact that they will get results but come the next Google update, these SEO consultants will be biting their nails in anticipation. Only if they are even concentrated half their efforts on improving the content of their website.

In short, a website with good and relevant content will attract inbound links. Such website are viewed as an authority and a resource and hence do not have to resort to black hat SEO tactics for short term gains.

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SEO and PPC Tips From Organic SEO Experts









Online marketers require specific marketing tools to further advance their cause in the industry and achieve their targeted goals and objectives. Some of the most popular online marketing strategies these days include business solutions from organic SEO experts such as SEO and PPC. Different strategies as they are, these two tend to be taken and used separately by most online business owners. Experts however, claim that it is actually ideal to implement both strategies. But then again, resource restriction too often hinders many companies to use both methods at the same time.

In case you are one of the countless entrepreneurs facing the dilemma between these two methods, here are some facts that might help you get started:

Search engine optimization, or simply SEO is a method of optimizing a website so that it generates higher organic rankings on popular search engines like Yahoo, Google, and Bing. Pay-per-click or PPC, on the other hand, makes use of banners or text ads and include Google AdWords, Microsoft AdCenter and Yahoo Search Marketing platforms among others. In comparison, SEO is a resource-intensive task while the latter is considered not as labor-intensive but can be more costly as it requires payments for banners and text ads. SEO strategy require at least 3-6 months in order to generate results while the other method provides results in a matter of days, sometimes even hours. SEO services from an outsource SEO consultant require a set-up fee which can be costly depending on the size of the enterprise whereas PPC demands payment for each AdWords and banners used for your business.

The SEO method may be optimized for keywords, but it offers the business owner little control over its targeted market niche. The PPC, on the contrary, gives entrepreneurs more control over geographic, demographic and time of day results. The two methods of search engine marketing also involve different steps. As already mentioned, search engine optimization is a labor-intensive technique that requires the coordination of the marketing team and the web designers. This is because it involves making the SEO game plan; creating a CMS using WordPress, Joomla, or Drupal; submission of the site map to various search engines; training marketing personnel and implementing changes altogether, as well as; improving page ranks.

On the other hand, pay-per-click may be managed by a small marketing team and involves steps such as keyword research, creating advertising accounts, setting up ad campaigns, applying conversion codes to monitor performance, and updating ad campaigns. In conclusion, the SEO, though one of the most effective lead-generation tools cannot be used for specific campaign and can be time-consuming. But it pays off with a brand image and gives you nothing but organic listings. Plus it provides you more chances of generating more customers because online users would rather prefer to visit sites listed on organic results. Meanwhile, PPC is ideal for specific campaigns within limited time frame. But then, entrepreneurs rarely make a brand of themselves when using paid listings. Not to mention that it can actually be break your budget.

With these thoughts in mind, the choice between the two online marketing methods actually depends on your budget, goals and time-restrictions. In case this has left you wondering which is better for your project, get in touch with a reliable SEO consultation services provider who can give you a sound advice for your business.

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A Short Review Of SEO PowerSuite









The only complete Search Engine Optimization tool you would need in order to attain the top placement in all search engines is the SEO PowerSuite. SEO PowerSuite would enable you do the following tasks because of its numerous features:

• Finding you the best profitable keywords that will bring a lot of prospective clients to visit your site.
• Spying secretly on your competitors, offering you information in detail on why they perform well. From there you can draw your own link building strategy.
• Guaranteeing your website is hooked on top position in numerous search engines.
• Creating your numerous SEO reports which would lead your keywords to the top rank.
• Monitoring SEO rankings.
• Managing your link campaign and speeding up your link building tasks.
• Keeping track of the rankings of your competitors.

SEO PowerSuite comes in 4 software tools, they are:

• Rank Tracker software that includes modules for the keyword research.
• Website Auditor which deals with the analysis of site and content optimization.
• SEO SpyGlass that does research on competition and generates linking strategies.
• Link Assistant, an incredible tool that does all link management tasks, including link directories and partnerships.

Users of this SEO PowerSuite software ensure that they’re making really huge profits. Professional SEO programmers and experts work as a team in providing support to the users. Their Customer support is ready and available 24 hours in order to assist you on your questions and problems free of cost. Individuals making use of the SEO PowerSuite software claims it is paying them off fast, they have checked and proven that they’re totally safe as their money continues to pile up.

SEO Powersuite review shows that this software tool is capable of overpowering your competitors in any business industry you require. Various big names in the business say that they were really climbing the search engines in a short time, ranking in the top position in their local keyword searches. This powerful tool is really a massive time saver. They utilize the software on a day to day basis, keeping track of the rankings of their top competitors. Most users consider this as the most effective SEO software since it contains the amazing features which could handle all your SEO needs. All of them recommend using this fantastic SEO PowerSuite in order to bring your skills up to the next level and to get you high on your current and future SEO campaigns. Purchasing this software gives you a 30-day money back guarantee.

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Your Best SEO Practices Will Fail If You Don’t Use This SEO Best Practices Checklist!









Whether you are new to the concept of SEO (Search Engine Optimization) or you are a seasoned Internet marketer, your best SEO practices are only good as long as you know and speak the right ‘niche language’. No, it is not a new tongue-twisting foreign language you must suddenly learn. But, it is definitely something you don’t want to miss if you want your website to dominate search engine rankings. This SEO best practices checklist will help you master the fine art of website optimization in order to dominate your favorite search engines.

There are several search engine optimization best practices on the Internet. But, the focus is more on keyword research, traffic generation, SEO tools, SEO software, and so on. Before you jump headlong into all that stuff, you need to make sure you are speaking the right niche language. It simply refers to all those terms and phrases that people commonly use on the Internet, to search for things of interest. You must identify a niche market in order to familiarize yourself with the popular keywords in that niche.

SEO Best Practices Checklist – The Top Three Mistakes

Before I reveal the top three mistakes that can ruin your best SEO practices, I am going to make sure you understand the SEO process: More visitors = higher search engine rankings = more business and more visitors! It’s a vicious cycle and is very similar to a popularity contest. Having a website without any SEO efforts is like throwing a part and not inviting people to it! Can you imagine what a waste of time, effort, and money that would be?

Mistake No.1: Search Engine Submission
You have to make sure that your website is listed in the top URL submission sites. Don’t forget to fill out the keywords when submitting your site URL to these sites.

Mistake No.2: Don’t Be a Cheapo
What’s the point in throwing a party if people cannot find your address? Don’t make the mistake of opting for a free hosted domain. You can have your own domain name for as little as $20 a year. If you opt for a free domain, you risk having your website suddenly disappearing with a “404 error” message.

Mistake No.3: Don’t Forget to Feed the Spider!
Imagine the copy in your website to be food for Google spiders. The more Google-friendly your website copy is, the more appealing it will be to the tiny robots that scour the Internet every time someone searches for something online. Your website should contain targeted keywords, buyer keywords and descriptions at the right place in the article body. This is a great way to increase your visibility online and boost your chances of making a sale.

SEO is not rocket science, but it does require dedication of time and energy in doing exhaustive keyword research and optimizing your web pages to rank highly. If you want your best SEO practices to give you the desired results, don’t miss the more exhaustive SEO best practices checklist given below.

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Don’t Fall for Fraudulent SEO Schemes









While there may be a sucker born every minute, there’s also a scamming SEO company born every minute. These companies pop up everywhere and usually end up emailing you or calling you on the phone. They look up domain registry information and contact people every day, and some of them are very good. Good at ripping you off that is.

Hey “buddy” want to get rich?

A while back my mother received a phone call from one of these guys. Thankfully she’s not too naive, and making money is not the primary goal of her site. The person on the phone said “Hi, I’m from Google….” and rattled off this slick sales pitch about how they were from a new office in Portland and they could guarantee top rankings for her site, for a monthly fee and soon she’d be rolling in traffic. She listened to what the guy had to say and didn’t commit to anything. She mentioned her son was an SEO, and how he’d done a lot of work for big companies in town, and if you do a quick search you’ll find his site. The conversation pretty much ended at that point and he gave her some contact info and went on his way.

Unfortunately this type of thing happens every day. I have more than 10 customers in the last 5 years or so who fell for one of these things and the money spent ranges anywhere from thousands of dollars to $49 a month or so. None of them were happy with the results, and they all had roughly the same story about the phone call and sales pitch. They drop big names to impress you, but it’s very likely a huge stretch they joined some affiliate program and are making claims the company doesn’t know about, or outright lies.

Fact: Google, Microsoft, AT&T, Yahoo, and similar companies do not have divisions of their companies that sell SEO services.

Here are some other things you should know to avoid these scammers:

Nobody can guarantee search engine rankings. Nobody can sell you “guaranteed spots”.

This is the first claim out of the mouths of these slimy salesmen. They are really good at SEO, or have some inside track with the search engine companies and they can guarantee you a rank. This is 100% false. Nobody can guarantee you a ranking for any price. In fact, read it for yourself right on Google’s website.

Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.

You have to ask yourself, if they’re so good they can guarantee any #1 spot, why are they wasting their time calling you? They could be making a large fortune funneling millions of searchers to various product. I certainly can’t “guarantee” any rankings or I wouldn’t be writing this, I’d be sitting on a beach somewhere on the island I just bought. Even the best SEOs can’t guarantee rankings. They can only promise to do whatever they can to ensure your site is successful. There’s no question a good SEO will get you top rankings but it’s not something they can promise.

Google does not have a “preferred vendors program” or anything like that. Another common claim is an “inside track” to Google that the general public does not have access to. “We do lots of business with Google” is usually a part of that pitch. They claim to have a “priority submit” or something similar. It’s all crap. Google does not have such a program, and neither does Bing. Yahoo has a program where you can pay to have your site considered for listing but it does not have anything to do with ranking, it’s just for getting your site listed (which is free if you wait a while).

Ask Questions

If you’re paying a monthly fee for SEO, ask them exactly what they’re doing. While many SEO’s warn against monthly fees there are some legitimate reasons for paying an SEO a monthly fee. Here are some of them:

Good reasons to pay an SEO

The SEO is adding content to your site (articles, guides etc).
You are adding content frequently and the SEO is checking it.
The SEO is doing something every month to get you inbound links(submitting to social media sites, article marketing etc.)
Analytics. They could be analyzing your traffic or rankings and monitoring for changes and trends.

All of these are good reasons to have an SEO on retainer. Not all “monthly fees” are bad.

But don’t pay an SEO for:

Resubmitting to search engines. You don’t need to do this.
“Maintaining your ranking”.
“Fake Forum Posts / blog comments” and other shady attempts to spam your site.
“Secret” operations they aren’t allowed to tell you.

The more you know…

If you’re not a technical person or don’t have the time to learn SEO, nobody can blame you for hiring someone. You’re paying for expertise and time you don’t have. But the more you learn about SEO the better decisions you will make when it comes hiring time.

Reading this blog is a good starting point, but there are thousands of SEO websites and forums on the internet, and you’d be surprised what information is floating out there for free. Not all of it is correct of course, but you can at least familiarize yourself with the process enough to know what to ask for and sniff out a scammer.

Remember, if it sounds too good to be true, it probably is!

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What Local SEO Can Do for Your Business









A term Internet search engine users are starting to see more and more often is “local SEO”. How does Local SEO differ from traditional SEO? Who does Local SEO benefit the most?

Traditional Search Engine Optimization (SEO) is a practice that helps websites of all types rank higher in the listings generated by a traditional web search. Say, for example, you have a website about Betta fish. If someone searching for information about pet fish types in the keywords “Betta fish” in a search engine (such as Google, Bing, or Yahoo!), the search engine will return listings of websites in which those two keywords have been found. Now, Betta fish are a pretty popular species of pet fish, so there are likely to be hundreds or even thousands of websites that mention them. Because of the way the various search engines’ ranking mechanisms work, your site may be visible on the first page of the search results, or perhaps on the 15th page of the search results, or even way back on the 127th page of those search results. It all depends on algorithms over which you have no control.

With traditional SEO, an SEO professional works to elevate your page in those search results listings. Everyone wants to be on Page 1 of that keyword search for Betta fish, of course, and the SEO professional will do his or her best to put your website on that first page.

So, how does traditional SEO differ from Local SEO?

Local search engine optimization doesn’t just help a website get higher in the rankings overall; it also works to elevate that website’s rankings when someone in a particular city or region is looking for a product or service located in that area. Say, for example, that you don’t just have a website about Betta fish. You also sell them at your pet store located in Boston, Massachusetts. Because you’re running a business, you don’t just want to inform people about Betta fish. You want them to come to your store and buy Betta fish.

With local SEO, an SEO professional works to elevate a website’s rankings in listings for a particular area-in the case of the example above, Boston, Massachusetts. Local SEO also helps elevate a business’ rankings in a somewhat new feature of most search engines: local listings. In Google, these are known as Google Places. In Bing and Yahoo!, these local listings also appear, either as a result of keyword searches for businesses in a particular area, and/or as a result of the area in which the web surfer’s browser is located (generated by their IP address).

Local listings bring up a list of business locations that match the keywords specified in the search. So if someone in Boston, Massachusetts types in the search term “Betta fish,” not only do websites about Betta fish appear, but a separate list of businesses that sell Betta fish, supplies for Betta fish, etc., also appears on the first page. These local listings feature the business name, address, a brief description of the business, and often a visual location on a map. It’s fairly obvious that if you own a business, you want your website and your location to be prominent in related search listings for your area. It’s a winning scenario.

Another benefit of having Local SEO performed for your business is that it synchronizes with the Google places, Bing, and Yahoo Listings, increasing your overall ranking. You don’t necessarily have to have a website to get listed in the local search listings. Because local listings like Google Places require a physical, brick-and-mortar address, you can get your business listed even before your website is ready to go. If you’re like many small business owners, you may not have the time or extra cash lying around to create and maintain a website, or to have traditional SEO services performed. Local SEO is a less costly alternative.

Local SEO is a cost-effective way to increase the number of potential customers that find your business and/or website. The more customers who lay eyes on your local listing, the more customers who ultimately enter your store.

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SEO for Online Businesses









With Internet connections becoming as common as phone lines, today almost every business, whether big or small, needs an online presence. The increase in demand for a share in online marketing has resulted in search engine optimisation (SEO) becoming the most preferred method for businesses to promote their products or services. A recently conducted research revealed that about 95% of consumers, prior to rushing to local high street stores, will go online first to learn more about a product or service they may need. This truly staggering percentage is quite an eloquent evidence of the importance of an enhanced web visibility for any business out there, whether online or offline.

Being the most rewarding, flexible and affordable of all Internet marketing methods, SEO is basically an ongoing process of ensuring your web site ranks as high as possible across all the major search engines. It doesn’t necessarily imply rewriting or redesigning of a web site (sometimes it does, though). SEO is more often about making very subtle changes, adding or modifying visible and invisible text (keyword-rich text), restructuring web site’s page tree, creating sitemaps and SEO-friendly links, etc. All these operations (collectively called “on-page optimisation”) make certain changes to the site to make sure search engines can read, understand and index it correctly. Another important aspect of SEO is off-page optimisation which as the term suggests means that SEO works are done outside the website pages. Off-page optimisation focuses on getting inbound links by implementing various link building strategies, such as directory submissions, article distribution, press release submissions, blog posting, manual link building, social bookmarking, social media optimisation and many more.

With SEO you will have people who are already ready to buy coming to your web site, that is, SEO is a targeted marketing model. Unlike traditional marketing methods, with their in-your-face approach, SEO allows you to target only those people who are already looking for a particular product or service. Therefore, people will be coming to your web site already ready to buy! And SEO will help them find you.

Another great advantage of online marketing is global reach. Once your website goes live, it becomes globally available to all Internet users. With traditional marketing you would have to select a medium (television, print, radio, etc) to target people in a particular region or nationally. If you also need to make sales on an international market, you would have to repeat the same in each region of every country you’re targeting. In the meantime, a £1,600 website is accessible to over a billion people.

Because more and more consumers are becoming Internet savvy, a definitive shift in the power of local shopping has moved online. And if your potential customers cannot find your business when they conduct a web search, they come to your competitors’ web sites. So if you put your business online and allocate a good deal of your marketing budget to SEO marketing methods, it will be an enormous boost to both your rankings and sales.

A well thought-out steady SEO plan is sure to handsomely pay off in the long run, but search engine optimisation can be quite tricky for anyone who lacks experience in the field. That’s why, unless you’re an SEO expert yourself, hiring an SEO agency is one of the most important investments an online business can make.

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SEO Strategies For Maximum Results









SEO Strategies do not have to be complicated, in fact so many people over complicate and and spend so much time trying to get around “Google” that they don’t actually take enough action and start generating traffic to their website.

First, lets go over exactly why SEO (search engine optimization) is important and what makes an SEO strategy work.

SEO is all about helping Google and other search engines find your website by including the correct keywords in your article or blog post. If you can determine what your target market is looking for, and produce content that meets their needs, all you need is some good SEO strategies to make sure your content gets in front of your target audience.

So is SEO really that important?

With so many ways to drive traffic online, SEO can be pushed aside in favour of social media, video marketing, Facebook pay per click and many other ways of marketing online, but here’s the BIG reason search engine optimization needs to be an important part of everything you do…

With the right SEO strategies in place, one piece of content like a blog post or article can bring you in traffic day after day without ANY additional work. That means that you can have 100’s of visitors coming to your site daily from work you just did ONCE. That’s leverage!

Social media moves so fast that while it is GREAT for building up leads, branding yourself, creating a following all at lightning speed, you need to combine it with good SEO strategies to ensure that you have a high volume of traffic coming in even when you do NO marketing for a week.

My favourite SEO strategy is one that fits in to my existing blogging strategy. I write my blog post and ensure that I have chosen a good keyword using Google’s keyword tool. I look for a keyword that has over 1000 searches per month and less than 100,000 results in Google.

I then write my blog post using the keyword in the title and throughout the body along with some of the other relevant keywords from the keyword tool.

Sounds pretty simple so far, right?

Now I just simply start to syndicate this content using the social media strategies that you can read about at the end of this article. Now I have hundreds of backlinks from highly ranked websites like Facebook, Twitter and Digg which makes Google LOVE the post and usually I will find myself on page 2 of Google within the hour before I have even done step two!

So what is step two in our SEO strategy? We write an article on our chosen subject. Again, there is so much information out there on article marketing and to be honest, I think it is over complicated by people trying to find shortcuts instead of just churning out as much high quality content as possible.

Put simply, I write an article on my chosen keyword and put it on high authority sites like EzineArticles with a backlink to my specific blog post on the same subject. When these articles begin to get traffic, so does my blog and the backlinks to my blog from these articles also helps push the original post higher up in Google.

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How To Create And Manage An SEO Budget









Whether you are a small, medium or large business, you’ll want to create an SEO budget within your marketing budget. Its ill advised to not use SEO, especially if you gain custom from online customers. But obviously like any investment, you’ll want to gain more custom from your money invested. So for this you’ll need to be able to delegate a sufficient budget for SEO that allows you to gain custom, and in turn money.

First of all before you even consider using SEO services, know how much money is coming in and going out. Have exactly how much money you have spare to expand your business ans think about budgeting a certain amount within that amount, rather than just using the whole amount. This will enable you to put money into other areas as well or expand your use of SEO tactics in the future.

If you are to invest in SEO understand that you will be paying a regular fee for their services. Make sure you have enough money throughout the year to pay these, so that you don’t end up borrowing money or worse. Since times are at the moment very unpredictable, think about your businesses future by starting to save an emergency fund. This then can be used when times are hard or when you see an opportunity for expansion.

Of course look around for prices for SEO services. It may be best to go local, such as an SEO company Birmingham, or opt for a freelance SEO consultant. After looking around, consider the extent of SEO services needed. For instance, look at other companies within the same field and have a look at the SEO tactics that have worked for them. For example, they may have a blog, use PPC, Press Releases and social media. Doing a little market research into your target audience will help inform your decisions – this can be done by analysing what your audience uses online, i.e. social media. You can then decide upon which may be the best route for your business.

Consider as well the output you want in terms of numbers. Determine how many sales you want on average – this should give you a better idea on percentage of the marketing budget you wish to allocate. Most businesses allocate around 10%, whilst some industries go for around 25%.

If you are thinking about using Pay-Per-Click be wary about the amount you put into this service. Many make the mistake of bidding for the top PPC keywords, spending thousands of pounds per year, with very little in return. PPC campaigns are still a good way to optimize your website, but they should not be the sole way. Instead bid for keywords in a lower position and use other natural optimization tactics, i.e. blogging.

No budget is exactly the same with SEO, but you can estimate your budget by understanding your competitors, audience and SEO methodologies. All of this should aid your decision. Most businesses find that the only way to find an ideal SEO budget is by experimenting with their businesses SEO, in order to find tactics that work for them.

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5 Benefits of Hiring an SEO Company to Increase Traffic to Your Website









Many people think that by paying for SEO you are simply washing your money away or leaving the frail body of your business in someone else’s loving arms that might cause harm. Like any industry, from plumbers to electricians, there are certain sectors of the industry that will indeed take you for a ride and leave you with no rankings, traffic or future. But, just like most other industries, the majority of SEO firms are well worth the money you will have to pay them to work for you, because they offer a skill that very few people can honestly bring to the table.

Below, we take a look at our five benefits of hiring a GOOD SEO company for your business.

Knowledge – SEO takes a good depth of knowledge as there are so many parts and procedures that you need to have some basic knowledge to even begin. When it comes to optimisation, because you can sometimes fall into “the darkside” and accidentally start working on Black Hat SEO because someone on a forum somewhere told you to, it is vital you have a firm understanding of what will work and what might work.

Experience – SEO comes down to two things, knowledge and experience. An experienced SEO firm will know what works for you and your business and how to best make use of the skills that you have, as a business owner. The fundamentals of an SEO campaign are usually similar to any other, but there are things that some businesses will be able to do that others cannot, so by drawing on their experience will be where the optimisation company really show their worth.

Cost Effective – Many people assume that paying an SEO company is a waste of money, because it is something you can do yourself. It is true that SEO is not magic, it’s just hard work, experience and knowledge, but you have to level the time spent learning, implementing and then judging your SEO campaign in comparison to someone else doing it for you. It is often cheaper to pay someone that knows what they are doing which then allows you to go and run your business utilising your skills and assets, rather than trying to learn it all.

Communication – When it comes to optimisation, no doubt you have read a blog or a book and have a few ideas buzzing around in your head. When you are working with a company taking care of these needs you can then actually bounce ideas off of them to work out whether they might be good for you or not, which is something you cannot do when working on your campaign alone.

Rewarding – A good SEO company will get results. That is a fact. It might take some time and it might take a lot of effort on both sides, but as long as the company knows what they are doing then there is no doubt that you should see some improvement in your web traffic and exposure across the Internet.

Don’t expect an SEO firm to increase your sales, because that can often be down to things outside of their control. We often hear that “sales have not increased” or “I haven’t seen the results” but when you look at the traffic and rankings and see that both have increased, you then need to work out why this extra traffic has not worked for you. A good SEO company will sit down and look at the results and maybe try to offer reasons why this traffic has not converted and it’s important not to just throw away this information as just an excuse, but to actually work out whether they are right.

For example, you have a website selling watches. The SEO firm increase you traffic by 20% and really deliver some fantastic results in terms of SERPs. But, your sales have only increased by 2%. Is this their fault? Probably not.

You need to look at your price levels, delivery charges, payment options and stock levels before you start to question whether the firm have delivered good traffic, because all an SEO company can do is help you to achieve higher search engine placements, not start running all areas of your business for you.

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