Is SEO Worth My Time and Money?

It’s a confusing topic with the tangibility of a voodoo spell. What does it take to really make it worth the effort? We use search engines to find what we want on the Internet, so the common perception is that our product or service needs to be found on Google or we can’t sell anything. Well, maybe or maybe not. There are a few things to consider before jumping into the deep and mysterious waters of the SEO world, but we need to understand the ROI (return on investment), the timeframes involved and compare those to other marketing options. ·

How many visitors can I expect to my website for every keyword that I get to the top half of a Google search result? Basic keyword research will give you a general idea as to the potential each keyword has for search traffic. However, keep in mind that this information is a very rough draft because Google isn’t 100% forthcoming with hard data about search results unless you run an AdWords campaign and pay for the results. Even if you have the exact number of people who search for this particular keyword, you then need to apply the breakdown of people who will click on your listing based on how high you rank on the results. Something to consider is that the first position gets 31% of all the clicks and it drops sharply down from there.

What about the other search engines? 70% of all searches done in this world are done on Google; Bing is 10% and Yahoo is 9.5%. It goes down from there. I’m not saying that the other search engines are irrelevant, but statistically, they’re less relevant.

Out of all the visitors to my website, how many will do what I want them to do? This really isn’t an SEO question, but it needs to be answered in order to calculate your ROI. Most common goals would include a “Call To Action” like: Fill out a form, Call Us, Send an email, Buy from my online store, etc. Some of these actions are easy to measure, ROI and others are a little more difficult.

How difficult is it going to be to achieve one of the top 5 spots for this keyword? There are a few tests that you can do to evaluate this, but none of them are guaranteed. As an example, a simple evaluation of who currently occupies those spots will give you an idea. I did an evaluation for a client and the top five spots where occupied by the likes of Best Buy, Walmart, Overstock, etc. Although nothing is impossible, the odds of taking over those spots are slim. You can also use the keyword tool provided by Google AdWords to see if they label the competition as Low, Medium or High. I prefer to do a Google search and use this in front of the search. allintitle:”keyword”. This will tell you how many websites are actually trying as hard as they can to rank for that particular keyword. The reason I say trying hard is because this type of search will tell you if a page on the website has that exact keyword or phrase in their title tag. If the results are over 2000, it will take some effort to achieve a page one result. There are many more tools to evaluate how difficult this battle is going to be, but this is the minimum you should do.

How much time, effort and money is it going to take to rank for one of those top five spots? This is where the SEO guy tells you it will take 3 to 6 months to achieve results. Well, that’s a stock answer that may or may not be true. The Google algorithm changes daily, so how could anyone really know. Unfortunately, this is a guessing game with far too many variables. When you are talking about SEO, don’t forget that being good won’t cut it. You are competing against everybody who wants to occupy those top 5 spots so you need to be the best. So now you need to ask yourself if you are the best or can you hire the best. Then once you have a guesstimate of the cost and time involve, you can evaluate the ROI.

How long can I stay on top? Assuming you finally arrive at one of those top 5 spots in a search for the keywords you have chosen, how long can you expect to stay there with no additional effort? This is another slippery question with no solid answer. Every SEO professional will tell you it won’t last forever and they’re right. As for exactly how long, it might only be a week, it might be a year. It depends on the competition and the changes in Google’s rules. ·

How much will it cost me to stay on top? This is a more realistic question because if you want to stay there after investing so much to get there, you need to maintain your efforts. Whatever was done to get you there needs to be continued. The debate is if a percentage of that effort is needed or the full effort is needed. That is a matter of debate. But in order to evaluate your ROI, that needs to be taken into account. I would suggest that something between 60% and 100% of the effort used to get you to that spot needs to be exerted in order to maintain the spot.

What about my competition? Obviously the people that you displaced from one of those premium spots will want it back. Are they going to just let you have it or is this going to be a cold war escalation? There are no hard numbers for this, but it is something to consider. If you are spending your maximum budget, do you have the upward flexibility to spend even more to keep your top spot?

Is the price of SEO going up? The cost of Pay Per Click raises every year and the number of competitors goes up every year, so it is only likely to assume that the cost of SEO will go up every year as well. I bring this up for two reasons. If you think you are going to get a quality SEO service for a discounted price refer back to the point made above about being the best. If you are trying to anticipate the true return on investment for SEO over time, you need to calculate a minimum 15% increase year after year.

What magic needs to be performed to secure a top spot? It is important that you know exactly what the SEO agency is going to do for you to insure your top ranking. The reason behind that is simple. Google has some very harsh penalties associated with the wrong kind of SEO, ranging from a drop in ranking to a total delisting of your website from their search engine platform for the next 2 years. If the SEO agency you hire tends to cheat, you will pay the price. Another reason to know what is being done to your online reputation is that some SEO companies will structure their SEO efforts so that if you ever leave them, your ranking will drop like a rock. You need to know that what is being done for you are going to stay in place and you will benefit from it regardless of your continued business agreements with this company.

Can I take over once the ball is rolling? If the company is transparent with their practices and you feel comfortable enough with the processes, you could take a shot at it. Normally, the skill set is pretty high and keeping up with the industry changes is almost a full time effort these days. But, you can give it a shot. It’s normally easier to maintain a spot than to recover once you have dropped.

What is the value of branding to my business? Not all benefits of SEO are measured in immediate ROI. The benefits of brand recognition through more eyes on my business name and position have value as well. That value needs to be quantified and taken into account when evaluating the true ROI over time.

Can I charge more money? As your branding and visitor traffic increase because of the higher ranking, will you be able to increase your prices.

Is Google the only part in town? NO! The real name of the game is a multi-facetted approach where you can be found every place a potential consumer might look. Depending on the type of business you have Google might not even be the best place to show up. As an example, if you are in the food and beverage industry, Yelp is a very large player and reviews on that platform carry a lot of weight. This also applies to Facebook for the same industries. I’m not saying to ignore the search engines; however, they might not be on the top of your list for where to spend your money first. If you are selling products, Amazon is giving Google a run for its money as the second largest eCommerce-related search engine.

Should I just pay for my clicks? Pay per click (PPC) can be done with Google, Yahoo, Bing, Facebook, etc. They all have their hand out willing to take your money. The control of only paying for the click is very appealing and getting to the top of the page isn’t hard, just fork over that money. A case could easily be made for PPC as an ongoing advertising expense. In my experience it is easy to spend money and much more difficult to make it with PPC. There are a lot of companies that are very good at that game and you are competing with them as well. The ROI for a PPC campaign is easier to calculate than with SEO because you can pick the landing page and use a tracking phone number or other analytics to evaluate conversions. In this way you can at least take it for a test drive to see what it can do for you. I would strongly suggest getting some help with this process. There are a lot of studies that show different percentages of clicks from ads vs. organic listings, but none of that really matters because you only pay for the clicks not the impressions. If nothing else, a PPC campaign can provide valuable information about actual traffic you can get from various keywords.

Can I get paid traffic from other social media? Not all paid advertising is pay per click. You can pay for the number of impressions as well. It’s a good idea to look at options with Facebook, LinkedIn and Twitter. Each of these has their own rules and audience culture. As an example, the mindset of a person on Facebook is far different than the same person doing a Google search. When they are on Facebook they are in an entertainment frame of mind and are less likely to change that mind set into a buying frame of mind. The cost to reach a large number of people is relatively cheap, but the conversions are at a much lower percentage. The LinkedIn audience is a more professional demographic so the culture is different than most. There are opportunities here but you need to know the rules of the game.

What other options do I have? Any business person knows that the advertising options are virtually unlimited. A few more to consider when analyzing your options would include: Apps for mobile, Telesales, YouTube videos, TV ads, Radio, Billboards, Newspaper, Other print ads, Direct mail, Banner Ads online, Affiliate marketing, Email marketing, etc. etc.

There is no clear cut answer as to whether or not SEO is worth it for your company; however, it would be strongly advised to get some trusted help to make an informed decision before you go down that road. Most companies can benefit from some degree of SEO, it’s just how far do you want to wade into the pool. Is the kiddie pool more your speed or are you ready for the big boy pool?

seo | cheap seo services | seo article | seo internet | website rating check | seo index | agency seo | site engine optimization |
search engine optimization | local seo company | rank google | google page rank check | web traffic rankings | google rankings checker | seo optimization report | check google ranking of my website |
seo tools | seo optimisation | google site ranking | free rank checker | web rankings | improving google ranking | seo service providers | website ranking tool free |
seo services | internet seo | seo design | seo promotion | web page rank | check seo rank | seo placement | best seo optimization |
what is seo | seo proposal | site seo | search engines ranking | search engine marketing techniques | searching engine optimization | optimize search engine | web page ranking tool |
seo company | guaranteed seo | my website ranking | seo submission | ranking of websites | google rank checker tool | on page seo optimization | google ranking tools |
google seo | seo articles | site rank checker | search engine submissions | page ranking google | website traffic rank | check seo optimization | search marketing companies |
seo check | marketing seo | small business seo services | rank my site | internet marketing seo | web site seo | google and seo | seo your site |
search engine marketing | seo tricks | professional seo company | website page rank | google site rank | google web ranking | site optimisation | seo website tools |
best search engine | google ranking checker | search engine optimization experts | seo service company | rank checker tool | increase website ranking | website ranking tools | rank a website |
website ranking | website rankings | search engine optimization agencies | site search engine | seo marketing company | ranking in google | search rank checker | improve google rankings |
seo marketing | seo keyword | seo expert services | website google ranking | seo consultant services | google search seo | find google ranking | website rank checker tool |
seo sem | website ranking checker | search engine marketing services | ranking tool | seo marketing firm | free website ranking | search engines websites | web page rating |
seo test | seo url | local search engine optimization services | site rankings | leading seo company | ranking on google | seo keyword ranking report | seo services firm |
google ranking | page rank google | organic search engine optimization | website ranker | search engine marketing firm | website ranking sites | marketing seo services | top ten seo companies |
seo google | ranking google | seo consulting services | seo net | best seo company for small business | check page ranking | services seo | largest seo companies |
seo agency | search engine optimization company | local search optimization | websites ranking | search engine optimization expert | rank checker google | site ranking google | best seo marketing companies |
search engine optimisation | web marketing company | seo practices | top seo services | website optimization service | google rank page | web design and seo company | good seo company |
local seo | seo management | search engine optimization pricing | tools seo | seo rank report | google search rank checker | check website ranking online | top ranked seo companies |
seo optimization | local seo service | seo rankings | check website rank | best seo agencies | rank your website | search engine optimisation service | understanding search engine optimization |
seo analysis | website marketing company | website seo services | search engine optimisation company | top search engine optimization companies | google website rank | website ranking in google | search engine consultant | seo tool | website optimisation | search engine optimization basics | expert seo services | service seo | on page optimization in seo | the seo | seo website marketing |
seo service | seo business | seo search engine | top seo firm | search engine optimization prices | search engine optimize | search engine ranking optimization | search engine optimisation google |
black hat seo | website optimization company | google optimisation | best seo companies for small business | seo for websites | check site rank | on page search engine optimization | online marketing and seo | best seo tools | seo help | seo services agency | local seo companies | search engine optimisation companies | rank of website | seo and web marketing | website and seo services | seo techniques | cheap seo packages | engine optimization | best online marketing companies | search engine optimized | best search engine optimization services | website seo service | best search engine optimization tools | on page seo | seo pricing | seo advice | organic seo company | website search optimization | small business search engine optimization | seo marketing firms | search engine optimisation tool | google rank | best search engine optimization | seo price | web marketing companies | local search engine marketing | website optimization companies | seo content optimization | seo rankings checker | seo companies | seo results | seo guidelines | business seo | search marketing company | seo pages | search engine optimisation specialist | search engine opt | seo consultant | google search optimization | search engine marketing company | search optimisation | seo in marketing | best seo companies for small businesses | search optimization company | optimize search engine results | internet marketing company | search engine optimization tools | seo websites | seo providers | search optimization engine | search engine ranking reports | search engine marketing consultants | website ranking free | seo basics | seo strategies | seo ranking tool | web seo services | best seo company in the world | top search engine optimization | seo internet marketing services | keyword search engine optimization | rank checker | website ranking tool | basics of seo | web optimisation | google seo expert | engine optimisation | what is a seo company | search engine optimization submission | seos | seo process | seo sites | search engine company | what is an seo company | seo optimization companies | seo optimizing | search engine optimization service provider | search engine submission | google search ranking | seo explained | seo web marketing | website keyword ranking | optimizing website | seo optimization service | search engines seo | local seo services | google rankings | seo secrets | website search engine optimization | search engine position | seo marketing service | seo optimized website | website rank tool | seo packages | google page ranking | seo tools google | seo web design company | web search optimization | search engine optimization strategies | increase search engine optimization | web page ranking report | seo report | check google ranking | seo ranking checker | seo positioning | search engine ranking report | website seo company | online search engine optimization | free website ranking report | seo keywords | what is search engine marketing | internet marketing optimization | seo page | web seo tools | increase search engine ranking | top seo service | increase google rankings | keyword rank checker | guaranteed search engine optimization | check google rank | seo page rank | seo optimised | cheap search engine optimization | seo ranking services | google web page ranking | seo website | ranking website | web page ranking | seo ranking report | homepage seo | optimization website | internet search engine optimization | find my website ranking | google seo tools | seo marketing companies | rank site | seo ranking tools | search engine optimisation techniques | search engine optimizers | engine search optimization | search engine optimization sites | best seo company | internet marketing companies | seo link | search engine keywords | page seo | seo web tools | seo vendors | best seo experts | seo strategy | seo agencies | internet ranking | seo for my website | on site optimization | seo for your website | get seo | seo stands for search engine optimization | search marketing | seo firms | ranking site | rank seo | seo keyword rank checker | page rankings | google ranking report | seo service companies | white hat seo | top seo company | best seo services company | rank check | search engine ranking checker | seo search tools | free website ranking tool | search engine optimisation marketing | seo ranking | search marketing agency | seo optimization services | search engine optimization test | google search ranking checker | optimize website for google | google rank tool | search engine optimisation firm | sem seo | seo web design | website marketing services | search engine marketing sem | search engine promotion | search engine marketing tools | search engine optimisation packages | search engine rank optimization | site ranking | seo prices | outsource seo services | google search rank | search engine ranking service | website position checker | seo optimisation tools | search engine marketing seo | best seo | affordable seo packages | seo internet marketing | search engine tools | check google rankings | google website rating | web ranking tools | search engine optimisation experts | seo outsourcing | seo optimizer | website optimization services | online marketing seo | search seo | ranking search engines | improve google rank | web search engine optimisation | website optimization | international seo | search engine marketing companies | ranking websites | keyword search ranking | search engine optimiser | search engine optimization website | search optimization companies | website seo | seo optimization tools | what is search engine optimisation | check my website ranking | search engine positioning | seo rank tool | search engine optimisation guide | website seo companies | page ranking | seo search | guaranteed seo services | tools for seo | search engine optimization guide | website ranking report | seo website ranking | seo top companies | web ranking | seo for website | local search engine optimization | seo what is | search engine rank checker | rank on google | url rank checker | internet marketing search engine | outsource seo | seo plan | search engine optimization service | google search rankings | website traffic ranking | web ranking checker | improve your google ranking | top seo marketing companies | seo experts | seo site | seo costs | seo information | check search engine ranking | search engine ranks | website page ranking | search engines optimization companies | online marketing companies | website search engine | website optimization tools | service search engine optimization | seo overview | rank in google | website search engine ranking | seo company websites | seo consulting | web rank | seo optimized | site ranking checker | seo optimization tool | google page ranking tool | google website ranking tool | biggest seo companies | online marketing company | rank website | search engine optimization marketing | web rating | internet optimization | page ranking check | find website ranking | search engine optimising | seo search engine optimization | seo consultancy | search engine optimization cost | seo provider | optimization seo | website google rank | website rating checker | the best internet marketing companies | search engine advertising | traffic rank | seo professionals | search engine optimisation services | page ranking checker | my google ranking | seo rank tools | search engines optimisation | seo copywriting | seo ranking factors | website traffic rankings | search engine optimization consultant | search engine optimization packages | page rank seo | search engine optimization for website | search engine optimization package | search engine optimization tips | marketing optimization | check seo ranking | professional search engine optimization | seo of website | website ranking on google | my website ranking on google | optimize website for search engines | google search engine optimization | seo professional | search engine consultants | search engine optimization firm | search engine marketing strategies | on page seo services | check my site ranking | optimized search engine | website promotion | affordable seo company | google page rank tool | search engine optimisation seo | seo consulting service | google ranking website | check website rankings | seo optimise | website rank | affordable seo service | google rank check | search engine optimization consultants | website ranking google | what is seo search engine optimization | google website rankings | seo website company | best seo companies | search engine optimizer | what is seo tools | affordable search engine optimization services | website ranks | search engine optimization online | website ranking checker online | optimization seo services | affordable seo | seo cost | google keywords ranking | top seo agency | site ranking check | search engine optimization seo services | rank your site | site ranking on google | ecommerce seo | search engine rankings | increase google ranking | best internet marketing companies | site ranking tool | search engine optimization strategy | search engine optimizations | ranking tool google | online marketing services | seo package | search engine registration | top seo agencies | search engine traffic | search engine optimisation agency | google search engine optimization tools | search engine positioning tool | cheap seo | seo guru | seo solution | seo search engine optimisation | best seo service provider | search engine optimization consulting | cheap search engine optimisation | page ranking tools | seo services company | improve google ranking | seo online marketing | top internet marketing companies | check ranking of website | seo services companies | web design seo company | optimisation website | keyword ranking | expert seo | ranking checker | search engine optimization tool | search engine optimisation consultant | best seo consultant | engine optimization seo | search engine optimization websites | seo content | google website ranking | seo rating | seo marketing agency | search engine strategies | optimizing seo | web ranking tool | business seo services | search engine optimization techniques | affordable search engine optimization | tool seo | seo company services | seo consultancy services | best online marketing company | seo tools website | top google ranking | page rank check | top search engine |professional seo | google search engine optimisation | search engine position checker | seo engine optimization | seo search engine marketing | seo marketing agencies | google keyword ranking | seo marketing services | ranking seo | cheap seo service | seo consultation | search engine optimization process | business search engine optimization | leading seo firm | website rating | search engine marketing agency | rating websites | optimize seo | affordable seo companies | top seo consultants | web marketing search engine optimization | web seo company | website rank checker | buy seo services | search engine optimization specialist | search engine placement | online seo services | search engine optimization articles | local search engine optimisation | search engine position checker tool | google position checker | top seo | ranking sites | search engine rank | best seo website | seo best | search engine optimization marketing company | search engine optimization services provider | google position | seo services pricing | traffic ranking | seo for business | best seo sites | website marketing companies | seo advertising company | marketing seo company | search engine optimization companies | seo specialists | seo services provider | search engine seo | top seo firms | effective search engine optimization | good seo companies | web search optimisation | seo firm | seo for small business | organic seo services | search engine marketing service | search engine services | company seo | seo company rankings | best seo provider | small business seo | seo advertising | best search engine optimization company | search engine optimization firms | search engine companies | organic search engine optimisation | top rated seo companies | best seo marketing company | what is an seo | search engines optimization | cheap seo company | search engine ranking tool | seo website optimization | web page rank checker | website search engine optimisation | good seo services | professional seo services | seo starter guide | professional seo service | search rankings | the seo company | search engine rank tool | search engine optimization for business | an seo company | organic seo | seo service provider | optimization company | improve page rank | search engines marketing | website seo optimization | web search engine optimization | optimisation search engine | search engine ranking | keyword optimization | best seo agency | traffic seo | search engine optimization keywords | website and seo | seo and internet marketing | online search engine marketing | web seo | optimize website | top 10 seo companies | google seo ranking | top 10 seo | seo search ranking | advanced search engine optimization | recommended seo companies | seo rank checker | best seo practices | search engine optimization agency | seo optimize | seo ranking reports | search engine marketing expert | organic search engine marketing | search engine optimization information | seo rank | web marketing services | google seo services | website seo tools | google search optimisation | seo consulting firm | on page seo service | search engine marketing tool | site rank | keyword seo | top online marketing companies | improve website ranking | seo google ranking | google website optimization | internet search optimization | search engines optimization tools | submit website to search engines | site optimization | seo optimization company | web rank checker | what is search engine optimization seo | search engine optimization ranking | search engine optimization business | search engine optimization on page | seo online | seo ebook | seo technology | seo my site | search engine optimization help | internet marketing search engine optimization | optimization search engine | search engine optimizer seo | check website ranking | online seo | keyword rankings | page ranking tool | search engine optimisation consultants | google page rankings | seo page ranking | search engine optimization on google | top seo companies | search ranking | search engine marketing agencies | google ranks | seo your website | seo company website | website search ranking | seo for it companies | seo consultants | seo traffic | buy seo | what is seo optimization | google search engine ranking | improve search engine optimization | optimize search engine ranking | company for seo | best seo services | rank my website | improve search engine ranking | check your website ranking | seo and marketing | website seo tool | basics of search engine optimization | search engine optimisers |search engine optimization services | google ranking tool | check site ranking | company search engine | best search engine optimization companies | check rank of website | seo optimizations | search engine optimization site | .